Sponsored Content is designed to present as an article sponsored by the advertiser; it should be educational and provide the reader with new information. Similar to an article, it should not be a description of your company or products; however, you may include company branding and product or service references in the conclusion. Sponsored Content is not a traditional advertisement and should be unique and informative. Sponsored Content ads generate lead contacts that advertisers can follow up with.

Best Practices:

Advertising the same Sponsored Content in consecutive issues or multiple non-consecutive issues (unless separated by at least two months) generally reduces the likelihood of reader engagement – much like if the same article ran in consecutive / multiple issues.

Specifications:

MPA Media will assemble your Sponsored Content Page once the materials have been received.

Please provide the following:

• Header Copy:
  • For 1 line, max character count = 68
  • For 2 lines, max character count = 130
  • For 3 lines, max character count = 200


• Content Copy: 1130 to maximum 1580 characters recommended


• Call to Action Copy (for button)


• Call to Action URL


• Choice of: Video or Image (appears above the headline):
  • Video: Provide a link to a YouTube or Vimeo hosted video (45 seconds or less is recommended)
  • Image: 1400 X 900 Pixels @72dpi (horizontal rectangle recommended)


• Optional Additional Image (default placement below article):
  1400 X 900 Pixels @72dpi (horizontal rectangle recommended).
  • Optional Image Caption (appears under the image):
    • For 1-line, max character count = 52
    • For 2 lines, max character count = 100


• A maximum 6 URLs can be applied throughout the page

 

Sponsored Content Video Example:

• www2.dynamicchiropractic.com/digital/ldlp/sponsored_video/sample_video/

Sponsored Content Image Example:

• www2.dynamicchiropractic.com/digital/ldlp/sponsored_ad/sample_ad/

• Advertising Terms and Conditions

For advertising rates contact us at 714-679-4003 or advertising@mpamedia.com.